Multichoice Africa has released a new streaming service called Showmax Pro, a live streaming service in Kenya and Nigeria that includes football matches from the UK, Italy and South Africa.
Showmax already offers entertainment, music and news services; but explores the football content of SuperSport, the sports industry of parent company MultiChoice.
It is a type of hybrid platform that regularly offers video content at the request of Showmax, in addition to live television programs such as SuperSport music channels, news and live sports shows.