Google Ending AdSense Mobile Apps To Focus On Web App

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Google AdSense is the best advertising platform on the market and, for some, the most popular. The company annually generates millions of ads. It also allows publishers to share revenue by participating in AdSense and placing ads on their websites or blogs.

As a result, AdSense has allowed website administrators and website owners to easily verify revenue and other data. This was done by accessing the app created by the publisher's advertising platform. Mobile app is available on Android and iOS platforms.

Now as well as the lack of Google's apps and services, it seems that the destiny of AdSense mobile applications is approaching the end. It shares the company on their official blog. According to Google;

We will be focusing our investment on the AdSense mobile web interface and sunsetting the current iOS and Android apps. By investing in a common web application that supports all platforms, we will be able to deliver AdSense features optimized for mobile much faster than we can today.

What this means, is that AdSense Android and iOS apps will be deprecated in the coming months and will be discontinued and removed from the app stores by the end of 2019. It is unclear as to why Google chose to unpublish the apps altogether, but it was a long time coming. Both apps haven’t been updated since 2017.

AdSense Android and iOS apps allow publisher to easily and quickly check ad pageviews, clicks, impressions and revenue generated from the site. Of late, the apps didn’t let users access a lot of advanced features for account management and ad set up as they were always limited to the desktop version of the console.

Google said that about 70% of audiences consume content on mobile devices. Additionally, a third of site admins, uses AdSense from mobile devices. Google says that they’re ‘continuing to work on the mobile platform’ and that we can expect to see improvements to the AdSense mobile web interface ‘later this year’.

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