After the boom of smartphones, companies around the world are now focused on the smart TV market. Although traditional TV manufacturers favor customers in Western markets, Chinese smartphone manufacturers have held a place in developing countries in recent years.
Now, as people can access the Internet cheaper than before, it makes sense for companies to market their IoT devices. One of the best ways is to use a smart TV as it connects the whole family with the rise of the OTT platform.
Xiaomi was one of the earliest smartphone manufacturers to enter the field of smart TV. It became very popular, especially in India, and became the country’s largest smart TV brand in a short time. Globally, its market share in this area is 7%.