Facebook introduce the Click-to-WhatsApp button and how it works

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The new feature is available on Facebook and is called the click button for whatsapp. The button will allow advertisers to connect with more than one billion of WhatsApp users.

Facebook has confirmed that it is slowly launching the "Click-to-WhatsApp" feature, starting from North and South America, Africa, Australia and most of Asia. But an exceptional exception to Europe because of WhatsApp's problem with EU regulators in sharing Facebook's data.

This new Facebook feature is similar to the "click to Messenger" button that Facebook introduced in its ads last November. "Click to send" ads started on Instagram in May this year. According to Facebook;

"Many people are already using WhatsApp to communicate with small businesses, it's a quick and convenient way to stay in touch," said Pancham Gajjar, Product Marketing Manager for Facebook.

"Adding the click-to-whatsapp button on Facebook ads can now make it easier for you to learn your products, make meetings, or use their service," he said. he added.

Facebook has discovered that currently more than a million pages contain WhatsApp numbers in their posts. Facebook already has more than 2 billion users.

HOW FACEBOOK CLICK-TO-WHATSAPP WORK?

Companies or businesses that own WhatsApp numbers can add "send messages" to the WhatsApp logo with their Facebook ads, and these ads will only be available to users who have installed WhatsApp on the smartphone.

To start conversations, you need to add WhatsApp numbers to your contacts.

After you do that, the email application opens with a standard message that expresses interest, which users can change before sending.

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