This new feature of Instagram is aimed at celebrities and Instagram creators and helps prevent harassment in instant messaging.
The new Instagram tool announced today will allow users to automatically filter requests for instant messages containing offensive words, phrases and emojis. The tool is intended for celebrities and public figures who receive a large number of unsolicited and harmful messages.
Some people like to harass public figures or celebrities in DMs, and this new feature will help prevent those people.
Users will now have the option to block not just an individual user, but to “preemptively” block any new accounts they may create. This could help people who are repeatedly targeted by the same people, or who simply don’t want the person to be able to find them with a new account.