Facebook unveiled a new company logo on Monday to differentiate it from its apps on Monday.
The social media company has announced that it will start using the new brand in its products and marketing materials and will update the Facebook for Business website in the coming weeks.
You’ll recall that earlier in June, Facebook added “From Facebook” to WhatsApp and Instagram just to let people know that its apps have “shared infrastructure” and rely on many of the same teams.
The new logo uses custom typography and is “designed for clarity,” with the goal of creating a “visual distinction between the company and app,” the company says.