Xiaomi is Ditching the MI branding on all Future Xiaomi Products

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The main item from the Mi brand wasn't really a cell phone, however, it was certainly identified with cell phones. Did you realize that the organization's first item was MIUI, its own special Android skin on Xiaomi telephones?

Did you likewise realize that MI means "Versatile Internet", and "Mission Impossible" … Xiaomi considers itself to be a portable Internet organization that decides to finish "outlandish" assignments, which is something you'll hear a ton in the organization's item disclosing?

Now, Xiaomi has confirmed that it is sunsetting the Xiaomi “Mi” branding. Instead, it will just use “Xiaomi” for its naming scheme. This means we should see a “Xiaomi 12” instead of “Xiaomi Mi 12.”

The company already dropped Mi from a lot of its products in China, so this is likely to do with brand synergy.

This represents a huge shift, as the company has used Mi since its very first smartphone, the Mi 1. The branding also carried to non-smartphone products, including tablets, wearables, laptops, and more.

To be clear, Xiaomi is not changing anything about existing products. The Mi 11 smartphone, for example, will continue to be the Mi 11. This change only applies to upcoming products.

Mi, Redmi, and POCO are the three brands under which Xiaomi currently categorizes all of its products. Soon, that list will become Xiaomi, Redmi, and POCO, changing the conversation from sub-brand versus independent brands to three companies competing with one another.

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