Saturday 17 July 2021

Twitter is Axing Down its Fleets Feature


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Twitter is chopping out down its fleet feature that was launched 8 months prior, because of low client commitment and interest.
Twitter is Axing Down its Fleets Feature


From 3 August, clients on the services will rather see dynamic Spaces – Twitter's live sound visit rooms – at the highest point of their timetable rather than lines of, typically a couple of, Fleets. Also, the writer for customary tweets will be refreshed with more camera-altering highlights from Fleets, similar to message designing and GIF stickers over photographs.

Fleets was the company’s attempt at using the now-widely popular ‘Stories’ format, invented by Snapchat and popularized by Instagram to make tweeting a faster, less pressurized activity.

But the fleet didn’t meet its target. According to The Verge “Twitter’s decision to axe Fleets is not just an admission that the feature didn’t work, but that the company still hasn’t figured out how to get people tweeting more. For years, Twitter has struggled to get new users to post regularly and not just consume other people’s tweets.”

It is important to note that so many Twitter users prefer to read, like and retweet other people's tweets than to even compose their own tweets.

Twitter said “We hoped Fleets would help more people feel comfortable joining the conversation on Twitter,” Ilya Brown, Twitter’s VP of product, said in a statement.

“But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped.”



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