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The small business owner and entrepreneur was challenged last year. How can you help those who need help? Everyone needs a village.
There is not a day that we do not discuss the COVID pandemic. It’s in the news, in our social feeds and has crept into our personal and professional world. Many companies have moved their employees to a routine of working from home; change everything in the workday. We move from person to video. We adapt to several family members trying to be productive, in the same space, at the same time, and we move from a larger online presence to a more intense online presence. In the midst of it all, there was a lot of success. However, the challenges remain obvious. Much lost income. Many laid-off employees. Many struggled with technology and others with limited resources. Many have closed their doors forever. Most affected? Small business.
In my opinion, small businesses make America big. Not only the entrepreneurial spirit flourishes here, but also the ability to make a dream come true. What used to be a napkin sketch or a dinner talk can really become something here. No idea is very good. No passion is stifled. No desire for perseverance is frowned upon. We have the imagination and resources to take the idea and turn it into something special. But in the last year, our favorite stores have disappeared. Our friends have lost what they built, from the beginning, and the hope for the future of many has weakened, and my heart has been broken.
We are going through a difficult time and it is our duty to help them as we can. With that in mind, I asked small business owners about their biggest challenges today. After all, what affects a person probably affects a lot of things. At this point, it is not a sign of weakness to fighting. In fact, it is admirable to recognize that these times are difficult and that we need the "village" to take a different path. Do you know how to help these small entrepreneurs? Do you have the resources to borrow? Do you have any advice? Be a village. "
Challenge 1: The Ability to Transition to a Digital-First World
Tyler Forte, Owner/CEO of Felix Homes says, “Large companies have the budget to quickly make this transition whether it means building new product features, offering more flexible payment options, or making sure your team stays productive while working from home.”
Challenge 2: Lack of In-Person Networking Events
John Pinedo, Founder, Freedom Bound Business says, “In-person networking events were a great source of client acquisition for us. Zoom networking events are just not the same for obvious reasons. Prospects, local business owners, simply prefer face-to-face interactions.” Additionally, Sophie Bowman, Founder, Convert Your Followers, agreed. “The complete death of networking events, which are a lifeline for small business owners to expand their brand reach to the local target market” has been a massive challenge.
Challenge 3: Forward-Planning is Difficult
Jason Lee, Owner, Healthy Framework stated that “COVID is making forward planning near impossible. Without knowing how long it’s going to be here and to what degree, it’s nearly impossible to plan out marketing efforts, gauge staffing needs, or just know what our customers and clients need.” Reiterating this sentiment, Lainey Morse, Founder/President of Original Goat Yoga is in full agreement. “Over the past four years, we’ve expanded to 10 locations all over the USA. in March, we had to close all locations due to COVID. The hardest part has been trying to navigate opening back up at each location, only to be shut down again due to COVID surges. Spending marketing dollars on something that you’re not sure is going to happen has been a challenge and I’m not sure if I should just shut down and wait it out or if I should keep trying to open back up. Financially, it’s been devastating, and I fear if I wait too long, the viral engine that we’ve created will fade away.”
Challenge 4: Leaving Brick-and-Mortar
Adriane Galea, CEO, Beach Bum CEO notes that the biggest challenge is “pivoting business to be completely online. The brick-and-mortar business could not survive COVID, so, I’ve essentially started completely over with a digital business. But clients just aren’t spending money the way they were six months ago, or even two months ago.”
Challenge 5: Lacking WLB
Arnold Chapman, CEO, ELD Focus notes that work-life-balance has become difficult. “Before the pandemic, we can clock in and clock out, then leave all our work-related problems at the office. However, now that we’re all working from home, we are busy taking care of the family while accomplishing our goals. As a result, it can be easy for us to get burned out for doing everything at the same time.”
Challenge 6: Increased Shipping Costs
Yassine Lamari, CEO, Gentleman’s Guru says, “We have had an increase in the cost of our overseas shipping prices due to COVID’s impact on shipping procedures. In addition, some customers have had to cancel events after purchasing items, and therefore return rates are up beyond normal levels.”
Challenge 7: Lacking Creativity
Ryan Scribner, Co-Owner, Investing Simple, states, “The number one challenge I am facing with my business is maintaining high levels of creativity in the virtual work environment we are in today. In the past, a lot of our best ideas came from group meetings where we all would meet and share our thoughts. I have found it is much more difficult to replicate this in an online environment. You simply do not feel the same energy over a Zoom call as you do in an in-person meeting.” Echoing this view, Jim Jacobs, CEO/Founder of Focus Insight said that their biggest challenge is “combating Zoom fatigue.”
Challenge 8: Blips in Production
Jessica Hill Howard, Founder/CEO, Sicily Hill states, “A big challenge is an upset in our production. The components of our products are produced in several factories across the United States and Asia. The varying state and government regulations dependent on the location affects the staffing capacities at our factories; thus, negatively impacting the turnaround times on our products. A recent production run took approximately 25% longer to complete compared to similar productions pre-COVID. This challenge led us to encounter significant inventory shortages as we headed into the busiest time of year for product demand.” Similarly, Wayne Miguel, COO/Partner, MightySkins stated, “Maintaining stock of necessary materials to continue day-to-day operations is a major challenge. Due to delays and breaks in the normal supply chain, we’ve experienced longer lead times on most materials out of stock for extended periods from some suppliers. The breakdown in the supply chain has made maintaining the standard increasingly difficult.”
Challenge 9: Pressure to Perform
Malte Scholz, CEO/CO-Founder of Airfocus states that a major challenge is a concern over “the external pressure COVID has put on everyone. People are not just concerned about their jobs anymore, but also about their health. The constant fear has taken its toll and I’ve noticed a drop in performance. The biggest problem is that I don’t know how to respond to this. On one hand, I feel that I need to address the drop in performance if the business will suffer. On the other hand, I can’t put additional pressure on people because I know they’re doing their best at the moment…”
Challenge 10: Long-Term vs. Short-Term Content
Michelle Devani, Founder of lovedevani states, “As someone who runs a business giving relationship advice, I think the biggest challenge that this pandemic has brought upon us is not knowing how much of our content should be evergreen and how much of it should be geared towards the pandemic. The problem with the evergreen content is that people might not see it as relatable, and the problem with COVID-themed content is that it won’t be relatable once the pandemic is over. So, really, the paradigm here is long-term vs. short-term.”
The world is struggling, personally and professionally alike. But, as these worlds collide, the challenges for the small business has been nothing like we’ve seen before. It’s no longer about taking a great idea and putting it into motion. It’s not about building an amazing team and watching it flourish. And it’s no longer about following a dream or taking a chance. We’ve lost great businesses over the past year. Businesses that make our nation unique. Dreams have been lost. Whether challenged by the transition to digital, the lack of in-person networking, inability to manage forward planning, unexpectedly having to leave the brick-and-mortar business model, lack of work-life balance, increased shipping costs, the downturn in creativity, the blips in production, questioning long-term vs. short-term decisions, or the pressure to perform…we can all nod in agreement that these days are like no other. The one thing we know? It takes a village.
Help your fellow man, purchase from the small business owner, encourage those you know to keep up the fight, and offer advice or assistance when able. Maybe, in the end, it is not the ideas that ever made us great in the first place but rather the drive and determination that made it all happen. COVID has knocked us down but it will never take our perseverance. Be great.
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