Netflix Prepares to Launch Cheaper Mobile Only Plan in Nigeria, Africa

---

--DOWNLOAD BLOG MALL NIGERIA APP--
Connect all your favorite blogs and website in one app. Get latest post on the go
Download on Playstore Here

---

---

Early predictions suggest that Netflix will run into a problem when it launches in Africa in 2016. 5 years later, the picture is different now.

A few months ago, a plan for mobile devices was launched in India, and now a plan for mobile devices on the African continent is also planned. Tested in Egypt in 2018, in South Africa in 2019.

The Netflix new cheaper mobile-subscription will offer subscribers access to local shows that focus a lot on cultures and experiences in Africa in order to boost subscriptions.

Netflix is offering subscribers N1200 ($2.65) a month for its mobile-only service, well below the N2900 it’s been charging for its most basic account.

However, the offer is still more expensive than the N250 per month charged by Iroko TV, a streaming platform that has the largest online catalogue of Nigerian Nollywood content giving access to over 5000 movies.

Netflix Pricing Model in Africa

	Monthly price ($)	Number of screens at a time	Types of screens	Resolution
Mobile	2.30	1	Mobile and tablet	Standard
Mobile+	3.50	1	Mobile, tablet and laptop	Standard
Basic	9	1	Mobile, tablet, laptop and TV	Standard
Standard	13	2	Mobile, tablet, laptop and TV	HD
Premium	16	4	Mobile, tablet, laptop and TV	HD and Ultra HD

Table courtesy of Quartz Africa

Netflix plans to expand the mobile-only contracts permanently if the trials, which began in South Africa and Egypt, becomes a success. The mobile-only plan will be added to the three existing plans — Basic, Standard, and Premium — when it rolls out.

According to Digital TV Research, the streaming service firm has only 1.4m subscribers when compared to about 20m customers that have been signed up to MultiChoice Group, an African pay-TV firm.

AD-Place Ur Text Link Advert Here/Advertise Here