Wednesday, 14 October 2020

Netflix Prepares to Launch Cheaper Mobile Only Plan in Nigeria, Africa


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Early predictions suggest that Netflix will run into a problem when it launches in Africa in 2016. 5 years later, the picture is different now.

A few months ago, a plan for mobile devices was launched in India, and now a plan for mobile devices on the African continent is also planned. Tested in Egypt in 2018, in South Africa in 2019.

Netflix Prepares to Launch Cheaper Mobile Only Plan in Nigeria, Africa


The Netflix new cheaper mobile-subscription will offer subscribers access to local shows that focus a lot on cultures and experiences in Africa in order to boost subscriptions.

Netflix is offering subscribers N1200 ($2.65) a month for its mobile-only service, well below the N2900 it’s been charging for its most basic account.

However, the offer is still more expensive than the N250 per month charged by Iroko TV, a streaming platform that has the largest online catalogue of Nigerian Nollywood content giving access to over 5000 movies.

Netflix Pricing Model in Africa

Monthly price ($)Number of screens at a timeTypes of screensResolution
Mobile2.301Mobile and tabletStandard
Mobile+3.501Mobile, tablet and laptopStandard
Basic91Mobile, tablet, laptop and TVStandard
Standard132Mobile, tablet, laptop and TVHD
Premium164Mobile, tablet, laptop and TVHD and Ultra HD
Table courtesy of Quartz Africa

Netflix plans to expand the mobile-only contracts permanently if the trials, which began in South Africa and Egypt, becomes a success. The mobile-only plan will be added to the three existing plans — Basic, Standard, and Premium — when it rolls out.

According to Digital TV Research, the streaming service firm has only 1.4m subscribers when compared to about 20m customers that have been signed up to MultiChoice Group, an African pay-TV firm.



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I'm a passionate Blogger. I spend most of my time on the internet, Researching, Reading and Blogging || i Love Hip Hop and RnB E.T.C || Always Share.|| ****Blog Mall Nigeria****
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