Saturday 25 January 2020

See Reasons why you must put more effort into SEO in 2020


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If you want your website to be successful in 2020, you have to be proactive in terms of SEO. Though most of the old search engine marketing techniques are still delivering results. There are a number of things you need to do differently, to get your site to rank well in 2020. 
See Reasons why you must put more effort into SEO in 2020

If you are new to search engine marketing, you may ask yourself, why do I need to bother with SEO? Social media is all the rage now. That is a perfectly valid question. And a perfectly valid answer to that question is that, you need to think of social media traffic as a quick fix; one content is popular for a short while, then the content is buried and traffic to it dries up. 

But if you get your search engine optimisation (SEO) right, you will get the initial quick hit, just like on social media. You then continue to get a steady traffic to the site or content, for many years to come. Let me give you a quick example. At HabaNaija.com , we created a eulogy page to the people of Iwo in Osun State called Oriki Iwo in 2013. 

Seven years after Oriki Iwo was published, it is still bringing in a decent amount of traffic from Google. Can you think of any 7-year-old social media post, that is still driving traffic to your site? 

If you compare the cost effort involved in acquiring social media traffic, with the effort and cost involved in getting traffic from search engines, you will find out that search engine marketing is much cheaper than social media. 

The comparative cost analysis done between the two shows that traffic acquired using search engine optimisation techniques is about 70% cheaper than the cost of acquiring traffic via social media posts. 

One of the things that clinches investing in search engine marketing, to your website, over social media is the fact that you actually own your website. You never own your social media profile; it is the property of the platform you are using. 

Let’s say you invested a lot of time on a post or your profile on Facebook for example. If you get fed-up with your Facebook page, you really cannot sell it, despite all your investment info marketing it. But if it were a website, you will not only be able to sell the website, you will get a lot of money for it. 

Hopefully by now, you are convinced that you should continue investing money and effort into search engine optimisation and marketing. Here are some tips on the specific search engine marketing tips that can help your site rank well. 

Content is still king! 

There is and age old adage in search engine marketing that says “content is king”. That remains the case. But not just any old content, but fresh, media rich contents. In addition to your long, quality article, you should add an original photo or graphic to illustrate it or better still a video. 

Authority is the name of the game 

When you write an article that contains a link in it, you should ensure you also link to an authority site. This is said to help content rank better, according to most SEO experts. 

Is it fresh or is it fresh? 

You may have noticed that most recent articles tend to rank higher than older one on the same subject. Ensure your article is fresh. This probably applies mostly to older articles. If the article was written last year, update it and let the search engines know you have updated the article. 

You still need social media 

Though this article started with the argument that websites are better investments than social media, that is true, however social media pages can be used to drive traffic to your website. It is also a ranking signal to search engines. So, share your new contents on social media as widely as possible. 

Keep up to date on search engine optimisation trends 

You will know that you are not the only blogger or writer in your niche. How do you stay ahead of the competition? By staying up to date with the latest search engine marketing trends. You may just know and do that thin the competition does not know or do. This would make a significant difference to the traffic that comes to your site, compared with the one that goes to the competition.



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I'm a passionate Blogger. I spend most of my time on the internet, Researching, Reading and Blogging || i Love Hip Hop and RnB E.T.C || Always Share.|| ****Blog Mall Nigeria****
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